
App Sales Representative — Shop Demos & Onboarding
RepairFront · RepairFront — California
RepairFront is seeking an App Sales Representative to help automotive, diesel, fleet, and heavy-equipment repair businesses evaluate, sign up for, and get started with the RepairFront platform.
This is a hands-on sales position responsible for managing new prospects from initial intake through product demonstration, signup, and early onboarding. The role requires someone who can speak comfortably with shop owners, managers, service advisors, and technicians and demonstrate how software can improve their day-to-day operation.
The right candidate can quickly understand how a shop operates, identify its needs, demonstrate the parts of RepairFront that matter to that customer, and confidently guide the prospect toward becoming an active account.
Responsibilities
• Respond to and qualify inbound prospects interested in RepairFront.
• Conduct initial intake calls to understand the shop's operation, current processes, challenges, and software needs.
• Schedule and conduct live RepairFront demonstrations by phone, video conference, or in person when appropriate.
• Tailor demonstrations to the prospect's actual workflow rather than delivering a generic software presentation.
• Explain RepairFront features and workflows clearly to shop owners, managers, service advisors, and technicians.
• Guide qualified prospects through account signup and initial setup.
• Assist new customers with the transition from sales prospect to active RepairFront user.
• Follow up consistently with prospects after demonstrations and throughout the signup process.
• Maintain accurate records of leads, demonstrations, follow-ups, signup status, and customer communications.
• Identify objections or barriers preventing a prospect from moving forward and work to resolve them.
• Coordinate with product, support, and management when a prospect has technical or operational questions requiring additional assistance.
• Gather feedback from prospects and new customers to help identify product, onboarding, and sales-process improvements.
• Develop a working understanding of repair-shop operations so demonstrations reflect real-world service workflows.
What We’re Looking For
We are looking for someone who is comfortable selling software but also genuinely interested in understanding how repair shops operate.
The ideal candidate is personable, organized, persistent without being overly aggressive, and comfortable demonstrating technology live. You should be able to have a practical conversation with a shop owner, learn how their business currently works, and show them how RepairFront fits into that operation.
This position requires strong follow-through. A successful demonstration is only part of the job—the representative is responsible for helping move qualified prospects through signup and into a successful initial onboarding experience.
Qualifications
• Experience in software sales, SaaS sales, inside sales, account development, customer onboarding, or a related customer-facing role preferred.
• Strong verbal communication and presentation skills.
• Comfortable conducting live software demonstrations and screen-sharing sessions.
• Ability to learn a software platform thoroughly and explain it in straightforward, non-technical language.
• Strong organizational and follow-up skills.
• Comfortable working with CRM and sales-pipeline processes.
• Ability to manage multiple prospects at different stages of the sales process.
• Automotive, diesel, fleet, heavy-equipment, repair-shop, or service-industry experience is a strong plus.
• Experience working with shop management software or other business-management platforms is a plus.
Primary Measures of Success
Success in this role is driven by effective lead response, completed shop demonstrations, qualified prospect follow-up, new account signups, and successfully transitioning new customers into onboarding and active use.
RepairFront is an equal opportunity employer. Employment is subject to applicable company hiring and verification requirements.
